• 3rd World Soccer Convention & Exhibition
    China 2018

    May 23-25, 2018, Beijing


    World’s ONLY International Convention and Exhibition Focusing on China’s Soccer Development and Opportunites







Event Overview

As world’s only international convention and exhibition focusing on China’s soccer development and opportunities, the 3rd World Soccer Convention & Exhibition China 2018, which will be held in Beijing from May 23-25, brings together global and regional soccer authorities, leagues, associations, professional soccer clubs, soccer schools and education institutions, youth training companies, soccer broker firms, soccer technology companies, sports towns, sports venue owners, sports media and capitals……

Company Profile

Liso Sports is headquartered in Shanghai, it is a fully-owned subsidiary of Liso Group. It provides vertical services specialized in sports industry home and abroad, including producing and organizing international exhibitions, summits, PR activities, sports events, sports marketing, training, business tours and industry consultancy. Additionally, Liso Sports also provides exhibition hall design and construction services. 

Statistics of WSCE China 2018

  • 1000+ Senior Executives
  • 400+ Companies
  • 50+ Eminent Speakers
  • 60+ Exhibitors
  • 40+ Countries
  • 200+ Media Partners
  • 20,000,000+ Website Searches


2017 Report

WSCE China 2017 assembles 487 participants, including 40 eminent speakers. Over 3 days, participants engaged in lively and open discussions around not only the critical challenges currently faced by industry but how their plans can have transitions to the next level. Key focus area of discussions included: Global and China soccer industry reform and development; Sustainable soccer club management; Youth training system establishment; Soccer + internet, big data and e-sports; Soccer matches management, commercial development and collaboration; Technology innovation & smart sports stadium development; Soccer medical treatment , performance and rehabilitation technology. More than 200 media have reported WSCE China 2017, while the total website searches have exceeded 10,000,000!

Industry Background

  • China’s State Council issued a document in 2014 to direct the development of the sports industry and to promote sports consumption from 300 billion RMB to 5000 billion RMB.
  • Followed by State Council General Office issued ‘Chinese Soccer Reform and Development’ on 16th March, 2015, China Soccer Medium and Long Term Development Plan have unveiled its blueprint to transform the country into a "soccer powerhouse" able to challenge the world’s top teams by 2050.It indicates that by 2020, the country wants to have opened 20,000 specialist soccer schools, have 70,000 pitches in place, and have between 30 million and 50 million primary and middle school students regularly playing the game. By 2030, the intention is for there to be 50,000 soccer schools, while the goal is for China’s male national team to have become one of Asia’s best, and for the women’s national team to be established as being world-class. More potently, China wants to be a first-class soccer superpower that contributes to the international soccer world, expecting China will have hosted the World Cup, possibly even having won the tournament at some stage by 2050.

2014-2017 Chinese Soccer Highlights

  • Since 2014, Chinese Capitals have purchased over 16 famous international soccer clubs, including Atlético Madrid, RCD Espanyol, Aston Villa FC, Manchester City FC, Inter Milan, AC Milan etc., more than half are fully owned!
  • 28 October 2015: China Sports Media expands 8 billion RMB and completes the takeover of 2016-2020 broadcasts of Chinese Super League.
  • 6 November 2015: after goes to the New OTC Market in China, Guangzhou Evergrande Taobao FC, co-owned by Alibaba Group and Evergrande Real Estate Group Ltd becomes the first club listed in Asia. Its market value reached 3.35 billion USD (21.8 billion RMB), which is evaluated as the world’s highest valued football club, surpassing Real Madrid, FC Barcelona and Manchester United.
  • 9 December 2015: Alibaba E-Auto signed as title sponsor of the FIFA Club World Cup through 2022.
  • According to the ‘Transfermarket’, 16 CSL football clubs invest more than 300 million EUR in 2016 winter transfer window, surpassing the Premier League as the richest League.
  • 18 March 2016: FIFA announced that WANDA GROUP becomes the NO.1 FIFA’s Top Sponsor from China.
  • 22 October 2016: Chinese Football Association announced Marcello Lippi become the head coach of Chinese Men’s National Soccer Team.
  • 14 June 2017: Chinese President Xi Jinping met with FIFA President Gianni Infantino at the Great Hall of the People in the heart of Beijing. President Xi Jinping noted that the Chinese government attach great significance to the development of football and provide strong and consistent support for it.
  • 10 January 2017: the 1st China Cup International Football Championship, which is FIFA’s A-Class event, was held in Nanning. The number of national teams will be increased from 4 to 8 gradually. Chile finally became the champion of the first event.
  • 14 August 2017: Guangzhou Evergrande Taobao FC officially announced José Paulo Bezerra Maciel Júnior had joined FC Barcelona, and the transfer fee is 40 million euros.
  • 27 August 2017: FIFA is exploring expanding the Club World Cup to 24 teams from June 2021, or named the Super Club World Cup. One possible host of the Super Club World Cup in 2021 is China. 
  • 19 November 2017: Mr.Li Yuyi, vice chairman of the Chinese Football Association(CFA), said all level Leagues will be expanded in the future. There will be 118 professional clubs, which including Chinese Football Association Super League(CSL) 18, Chinese Football Association China League(CL) 20, Chinese Football Association Division Two League(C2L) 32, Chinese Football Association Amateur League(CAL) 48.

Famous Coaches in CSL

Fabio Capello, Manuel Pellegrini, Gregorio Manzano, Paulo Sousa, Dragan Stojkovic, Fabio Cannavaro......

Superstars in CSL

Javier Mascherano, Oscar Júnior, Carlos Tévez, Fredy Guarin, Obafemi Martins, Giovanni Moreno, Eran Zahavi, Mikel John Obi, Axel Witsel, Ezequiel Iván Lavezzi, Jackson Martínez, Ramires Santos do Nascimento, Alex Teixeira Santos, Graziano Pellè......

It is just the beginning......

3rd WSCE China 2018 Agenda at a Glance


CCTV Report


Official Media Partners